Duke teams up with a local farmer running a successful moonshine operation on the outskirts of Oakdale. The local moonshine produced on the farm was sold to thirsty residents, including local sheriffs, judges and even the governor of California. Keeping the local authorities amply supplied with liquor, paid off many times over in the form of “heads up” warnings about federal raids on the farm.
With the end of Prohibition in 1933, Duke was finally free to legally follow his dream and open Duke’s Bar to the public. A few years later in 1936 Duke opened the Cutler’s Family Liquor Store, and began selling top quality spirits that locals had come to expect from good old Duke.
Duke opens a second Liquor store across town and names it The Bottle Shop.
Dukes son Bob Cutler, joins the family business after serving in World War II, as a B-17 bomber pilot (hence the wings in the Cutler’s logo!). Soon after Duke and Bob started the Cutler’s line of spirits, which much like today, included Whiskeys, Gin, and Vodka. Look closely in the image to the right and you can see an old bottle of Cutler’s Whiskey on the top shelf.
Bob’s son Chuck Cutler, came on board in the 1970’s helping with operations at the Family Liquor Store, and growing the highly recognized Cutler’s brand, which had become synonymous with exceptional quality.
With changes to Fair Trade Laws in California mega-mart retailers gained a substantial benefit over small business. Changes to California Liquor Laws coupled with a major recession forced the Cutlers to shutdown their operations.
Over 80 years since Old Duke Cutler started the family in the distilled spirits business, Ian Cutler is revitalizing the Cutler heritage in distilled spirits, following the same dedication to providing the finest possible spirits to thirsty locals pioneered nearly 4 generations ago.